ABOUT THE MISSION

THE DEFINITION OF HEALTH IS “THE CONDITION OF BEING SOUND IN BODY, MIND, OR SPIRIT”. WE ARE PASSIONATE ABOUT THE HEALTH OF BOTH THE INDIVIDUALS AND THE COMMUNITY AT LARGE OF BLK PEOPLE. OUR GOAL IS TO PURPOSEFULLY CONTRIBUTE TO NON-PROFIT ORGANIZATIONS AND INITIATIVES THAT FOCUS ON SUPPORTING AND IMPROVING VARIOUS ASPECTS OF HEALTH WITHIN THE BLACK COMMUNITY. WE FEEL THAT GENERAL DONATIONS TO ORGANIZATIONS ARE HELPFUL, BUT OFTEN DO NOT CLEARLY MANIFEST INTO A MEASURABLE RESULT. BY PARTNERING WITH GROUPS THAT HAVE DEFINITIVE MISSIONS, WE FIND IT MORE BENEFICIAL TO DONATE BASED ON PARTICULAR GOALS THAT ARE CAREFULLY PLANNED AND EXECUTED BY THE ORGANIZATIONS. THIS ALLOWS US TO BETTER ASSESS THE PROGRESS AND EVALUATE ITS POSITIVE EFFECT ON OUR COMMUNITY. IT ALSO ENABLES US TO KEEP YOU INFORMED OF EXACTLY HOW YOUR PURCHASE GAVE BACK TO THE CAUSE OF BLACK HEALTH.